Four Hours To Sharpen The Axe

Abraham Lincoln once said, "If you give me six hours to chop down a tree, I will spend the first four sharpening the axe." Lincoln, known for never rushing into much of anything, was onto something. Preparedness.

We emphasize to clients that the best way to be prepared is to be self-aware. Know what you know and know what you still need to learn. (We say this a lot!) It is sound, albeit old-fashioned, advice. We know. It is an attitude largely ignored in today's fast-paced digital business world, unfortunately, but that's not stopping us from spreading the message.

With millions of underprepared entrepreneurs in mind, we have crafted an extensive list of 88 questions for new and aspiring digital business owners to go through. The magnitude of the list itself is meant to be a not-so-subtle reminder that you should not dive into any business casually. It is time to get serious!
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