If Amazon Seems Harsh And Unfair, That Is Intentional

Over the years I've talked to more than a few Amazon third-party sellers (or "3P" sellers if you're into the industry lingo) and they all have one thing in common - a continuous and occasionally paralyzing fear of suspension. They dread the "you've been suspended" email which can come at any time and with little warning. In fact, I am still trying to find an Amazon seller who has not been previously suspended, been threatened with suspension, or at least invested time in fearing suspension.

Fun way to do business, don't you think?

Amazon has succeeded beyond all expectations because they have delivered on their promise of an online retail experience that is second to none. Customer experience is the only thing that matters to Jeff Bezos, so it is the only thing that matters to Amazon.
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