Search Engine Optimization: Demystified

Search engine optimization is, without question, the most misunderstood concept in all that is the world of digital marketing and online retail. There is not even a close second.

To this day, I still encounter more than a few digital business owners who believe effective SEO is about keyword stuffing and inbound links from worthless internet directories. SEO was a game. The most manipulative players were the most successful. Google, Bing, and the other search goliaths put an end to the game long ago. They punished the manipulators and leveled the playing field for everyone. Unfortunately, not everyone got the memo.
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Outsourcing Your Authenticity

Four Six Commerce is a legitimate small business. Always grinding and looking to keep the workflow going. We participate in a variety of forums, belong to e-commerce focused social media groups, get a fair amount of leads from the organic traffic that hits our website, and of course we get referrals courtesy of past and current clients. I never know where our next client or project will come from and would not change that for the world.

A couple years ago, as we were ramping up the business, I stumbled across a website called Outsource.com. It's a simple platform that connects small and mid-size business owners with freelancers that offer all manner of services. Those seeking help post ads - for free - detailing their needs. Freelancers and agencies - like us - spend a few bucks to respond to the ads and bid on the work. The Outsource.com platform delivers Four Six Commerce maybe one solid client lead a week. To find that lead we sift through dozens of eye-opening emails.

Why should you care? Why share this with you? Because these emails present the perfect opportunity to hammer home a lesson about the importance of authenticity.
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