Search Engine Optimization: Demystified

Search engine optimization is, without question, the most misunderstood concept in all that is the world of digital marketing and online retail. There is not even a close second.

To this day, I still encounter more than a few digital business owners who believe effective SEO is about keyword stuffing and inbound links from worthless internet directories. SEO was a game. The most manipulative players were the most successful. Google, Bing, and the other search goliaths put an end to the game long ago. They punished the manipulators and leveled the playing field for everyone. Unfortunately, not everyone got the memo.
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