If Amazon Seems Harsh And Unfair, That Is Intentional

Over the years I've talked to more than a few Amazon third-party sellers (or "3P" sellers if you're into the industry lingo) and they all have one thing in common - a continuous and occasionally paralyzing fear of suspension. They dread the "you've been suspended" email which can come at any time and with little warning. In fact, I am still trying to find an Amazon seller who has not been previously suspended, been threatened with suspension, or at least invested time in fearing suspension.

Fun way to do business, don't you think?

Amazon has succeeded beyond all expectations because they have delivered on their promise of an online retail experience that is second to none. Customer experience is the only thing that matters to Jeff Bezos, so it is the only thing that matters to Amazon.
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Four Hours To Sharpen The Axe

Abraham Lincoln once said, "If you give me six hours to chop down a tree, I will spend the first four sharpening the axe." Lincoln, known for never rushing into much of anything, was onto something. Preparedness.

We emphasize to clients that the best way to be prepared is to be self-aware. Know what you know and know what you still need to learn. (We say this a lot!) It is sound, albeit old-fashioned, advice. We know. It is an attitude largely ignored in today's fast-paced digital business world, unfortunately, but that's not stopping us from spreading the message.

With millions of underprepared entrepreneurs in mind, we have crafted an extensive list of 88 questions for new and aspiring digital business owners to go through. The magnitude of the list itself is meant to be a not-so-subtle reminder that you should not dive into any business casually. It is time to get serious!
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