October 04, 2016
They say every great business idea is simply a solution to a problem. Identify a problem, offer an innovative solution, and make money.
Prior to founding Four Six Commerce I was not seeking a problem to fix, but sometimes it presents itself anyway. By the summer of 2014 I had finally heard, and read, enough stories from struggling small business owners to finally identify the problem I was destined to fix.
Whether it was fellow conference attendees, friends launching e-commerce ventures, or perfect strangers I encountered online - the story always had the same elements. There was a brilliant idea or a clever new product, a beautifully designed webstore selling it, lots of money being poured into marketing, and a passionate but frustrated entrepreneur wondering where it was all going wrong.Continue Reading...