February 05, 2017 01:30 PM
Over the years I've talked to more than a few Amazon third-party sellers (or "3P" sellers if you're into the industry lingo) and they all have one thing in common - a continuous and occasionally paralyzing fear of suspension. They dread the "you've been suspended" email which can come at any time and with little warning. In fact, I am still trying to find an Amazon seller who has not been previously suspended, been threatened with suspension, or at least invested time in fearing suspension.
Fun way to do business, don't you think?
Amazon has succeeded beyond all expectations because they have delivered on their promise of an online retail experience that is second to none. Customer experience is the only thing that matters to Jeff Bezos, so it is the only thing that matters to Amazon.Continue Reading...
January 13, 2017 05:33 PM
Search engine optimization is, without question, the most misunderstood concept in all that is the world of digital marketing and online retail. There is not even a close second.
To this day, I still encounter more than a few digital business owners who believe effective SEO is about keyword stuffing and inbound links from worthless internet directories. SEO was a game. The most manipulative players were the most successful.
Google, Bing, and the other search goliaths put an end to the game long ago. They punished the manipulators and leveled the playing field for everyone. Unfortunately, not everyone got the memo.Continue Reading...