August 15, 2017
Despite having dedicated an untold number of hours of my life to selling products on eBay over the past decade, when I arrived in Las Vegas at eBay Open 2017
, it was actually the first eBay-hosted conference I have ever attended. I decided it was time to see firsthand what the twenty-one year old marketplace has up their sleeve.Continue Reading...
February 05, 2017
Over the years I've talked to more than a few Amazon third-party sellers (or "3P" sellers if you're into the industry lingo) and they all have one thing in common - a continuous and occasionally paralyzing fear of suspension. They dread the "you've been suspended" email which can come at any time and with little warning. In fact, I am still trying to find an Amazon seller who has not been previously suspended, been threatened with suspension, or at least invested time in fearing suspension.
Fun way to do business, don't you think?Continue Reading...
January 13, 2017
Search engine optimization is, without question, the most misunderstood concept in all that is the world of digital marketing and online retail. There is not even a close second.
To this day, I still encounter more than a few digital business owners who believe effective SEO is about keyword stuffing and inbound links from worthless internet directories. SEO was a game. The most manipulative players were the most successful.
Google, Bing, and the other search goliaths put an end to the game long ago. They punished the manipulators and leveled the playing field for everyone. Unfortunately, not everyone got the memo.Continue Reading...
October 04, 2016
They say every great business idea is simply a solution to a problem. Identify a problem, offer an innovative solution, and make money.
Prior to founding Four Six Commerce I was not seeking a problem to fix, but sometimes it presents itself anyway. By the summer of 2014 I had finally heard, and read, enough stories from struggling small business owners to finally identify the problem I was destined to fix.
Whether it was fellow conference attendees, friends launching e-commerce ventures, or perfect strangers I encountered online - the story always had the same elements. There was a brilliant idea or a clever new product, a beautifully designed webstore selling it, lots of money being poured into marketing, and a passionate but frustrated entrepreneur wondering where it was all going wrong.Continue Reading...